BAIRÜ comes from the Yanomami language, one of the Indigenous peoples most intimately connected to the mysteries of the Amazon. For them, the rainforest is not a place—it is a living being, a sacred temple where every tree, river, and mountain has a soul.

BAIRÜ are the guardian spirits that protect this balance. Invisible yet real forces. Keepers of life’s cycles, of animals, of plants… and of the secrets the Earth still holds in silence. It is a sacred concept.