CONSERVATION

BAIRÜ was born from a deep respect for nature and a desire to preserve the biological and cultural richness of our planet. We draw inspiration from flora and fauna species that are under threat, according to the standards of the International Union for Conservation of Nature (IUCN), and transform them into unique illustrations that celebrate their beauty and their stories.

Each BAIRÜ design is the result of a rigorous scientific and artistic curation process: we select native species—whether from a specific taxonomic group or region—and create compositions that reflect their natural habitat and ecological significance. In this way, each garment becomes a living canvas that educates, inspires, and connects.

By choosing BAIRÜ, you become part of a vision that honors wildlife and ancestral cultures. Each piece not only beautifies, but tells a meaningful story—a bridge between art, conservation, and the living memory of our territories.

In addition, by acquiring a BAIRÜ garment, you are actively contributing to the protection of endangered species, as part of our profits support conservation initiatives.

Thank you for being part of this experience. We hope you enjoy wearing BAIRÜ as much as we enjoy every step of its creation.